Changing SaaS pricing can boost revenue but also risk losing customers. This...

https://harperscoolthoughts.inkharbory.com/posts/why-my-dashboard-shows-22-revenue-lift-but-my-back-of-napkin-math-shows-a-drop

Changing SaaS pricing can boost revenue but also risk losing customers. This article explores a case where a 31% drop in conversions led to a 22% revenue lift