Dark data is all the information your company collects but never uses—think 55%...

https://oliviasinsightfulthoughts.novacrestiq.com/posts/what-is-dark-data-in-simple-terms

Dark data is all the information your company collects but never uses—think 55% of stored data just sitting idle. This unused data costs money to store, creates security risks, and clutters AI systems, making it harder to find real insights