Ecommerce marketing works best as a connected system, not a pile of campaigns....

https://www.emergbook.win/ecommerce-marketing-works-better-when-each-channel-supports-the-next-not-when

Ecommerce marketing works best as a connected system, not a pile of campaigns. See how AOV, CAC and repeat purchase rate guide decisions across channels, and how WhatsApp and Slack connections can help teams act on customer signals faster.