Enterprise SEO is moving away from basic rank tracking because search results...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Enterprise SEO is moving away from basic rank tracking because search results are no longer just blue links. With AI Overviews causing a 30% CTR drop across European markets, focusing on vanity rankings is a waste of time