He Gets Us states it is not aligned with a particular denomination, while urging people to explore the story of Jesus.

https://www.wfaa.com/article/news/local/dallas-bar-criticized-appearing-in-he-gets-us-super-bowl-commercial/287-f9b7710e-39c7-4644-94cb-dc2e9cc2e1f4

He Gets Us states it is not aligned with a particular denomination, while urging people to explore the story of Jesus.