I finally found a body routine that sticks. After showering, I have 60 seconds...

https://highstylife.com/how-often-should-i-use-urea-cream-on-my-heels-the-ultimate-heel-care-routine-explained/

I finally found a body routine that sticks. After showering, I have 60 seconds to lock in moisture, so I keep my lotion right there. For rough heels, urea at 10% made such a difference—soft but not greasy