Is Treating Incentives as Channel Add-Ons Holding You Back from Their Goals?

https://sierra-wiki.win/index.php/Why_sub-50ms_API_responses_matter_for_checkout_ROI,_AOV,_and_personalization_measurement

Why Sales and Marketing Incentives Fail When Treated as Channel Add-Ons Many companies design incentives as afterthoughts for individual channels: a quota bonus for sales reps, an online referral credit for customers, a co-op marketing fund