Modern shoppers don't just buy anymore because they investigate. They are...

https://papa-wiki.win/index.php/The_Friction_Factor:_How_Your_Prescription_Process_Dictates_Conversion

Modern shoppers don't just buy anymore because they investigate. They are skeptical, budget-conscious, and glued to their phones. If your mobile site is clunky or your pricing feels hidden, you are losing them. To win, stop hiding your flaws