Most agencies confuse language with locale, and that mistake kills your search...

https://rafaelsimpressiveword.wordpress.com/2026/04/10/how-to-spot-translation-only-localization-in-agency-samples-a-b2b-seo-guide/

Most agencies confuse language with locale, and that mistake kills your search visibility. You need a partner who validates hreflang tags in Search Console, not just one who translates copy. Always check their GDPR posture before you sign