Most SEO agencies love throwing around AI terms, but few actually move the...

https://stateofseo.com/how-do-you-optimize-for-google-ai-overviews-without-guessing/

Most SEO agencies love throwing around AI terms, but few actually move the needle. I vetted European firms to see who is truly winning with Google AI Overviews. Look at the +56% traffic and +273% revenue lift at The Clermont Hotel as a baseline