Negative online feedback feels personal, but reacting in the heat of the moment...

https://www.deltabookmarks.win/one-negative-review-or-viral-comment-can-stall-your-sales-and-chip-away-at-your

Negative online feedback feels personal, but reacting in the heat of the moment often does more damage than the original post. When you respond defensively, you risk escalating the conflict and shrinking your bottom line