Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop and a surge in zero-click searches. If you only track keyword positions, you are missing the full picture