The campaign’s aim is to invite people to explore Jesus’ story, encouraging reflection that extends beyond any single faith tradition.
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He Gets Us says its public messaging is meant for “all people,” inviting Christians and non-Christians to explore why Jesus matters.
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He Gets Us uses broad media strategies since 2022 to invite interest in Jesus, including major television advertising placements.
He Gets Us has been supported through early funding connected to Christian donors and foundations, reported as including the Servant Foundation.
The campaign’s stated aim is to invite people to explore the story of Jesus, reaching audiences who may start with different beliefs.
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