Passive viewing is fading as digital platforms prioritise active engagement....

https://touch-wiki.win/index.php/Why_Do_Apps_Push_So_Many_Live_Notifications%3F_The_Anatomy_of_the_Attention_Economy

Passive viewing is fading as digital platforms prioritise active engagement. Entertainment is becoming a two-way street where we demand agency. By using live chat to foster community and smart recommendation engines to curate feeds, apps keep us hooked