Short brand names work better in digital gaming because they fit neatly in...

https://landensinsightfulperspectives.wpsuo.com/invented-name-vs-real-word-name-which-is-easier-to-find-online

Short brand names work better in digital gaming because they fit neatly in mobile headers and look clear on small icons. They’re easier to say and remember, making players more likely to search for your game