Small businesses can shop for coverage through a licensed broker, buy directly...
https://wiki-burner.win/index.php/How_Do_I_Know_If_a_Broker_Represents_Many_Carriers_or_Just_a_Few%3F
Small businesses can shop for coverage through a licensed broker, buy directly from an insurer, or compare small-group plans. If a group policy isn’t the right fit, an HRA may let you reimburse employees for individual coverage