Small businesses can shop off-exchange by working with a broker, requesting...
https://www.bookmark-fuel.win/small-businesses-can-shop-for-coverage-through-a-licensed-broker-buy-directly
Small businesses can shop off-exchange by working with a broker, requesting quotes directly from carriers, or comparing small-group plans. If a group plan isn’t a fit, an HRA may let the business reimburse employees for individual coverage