Stop trapping your agency in a 30 percent margin ceiling with standard...
https://www.last-bookmarks.win/most-agency-retainers-hit-a-ceiling-at-30-percent-margins-because-you-re
Stop trapping your agency in a 30 percent margin ceiling with standard retainers. Start treating your agency as a lab to build simple software that scales. You’ll push your margins past 70 percent and stop trading your time for static monthly fees.