Traditional rank tracking is dead because it misses the messy reality of AI...

https://www.bookmark-jungle.win/traditional-rank-tracking-no-longer-reflects-how-users-search-across-europe

Traditional rank tracking is dead because it misses the messy reality of AI Overviews. We’re seeing a 30% drop in organic CTR across Europe as search becomes a zero-click experience. Agencies can't just send static reports anymore