Traditional rank tracking is obsolete because search isn't just blue links...

https://www.nav-bookmarks.win/chasing-blue-link-rankings-is-a-waste-of-time-when-ai-overviews-are-cutting-eu

Traditional rank tracking is obsolete because search isn't just blue links anymore. With AI Overviews causing a 30% drop in click-through rates across European markets, focusing on positions is a vanity metric