We’ve moved past the novelty phase. Today, consumers don’t just want an app;...

https://www.tumblr.com/gladlyradiantsphinx/819598708976009216/why-your-mobile-entertainment-app-is-failing-at

We’ve moved past the novelty phase. Today, consumers don’t just want an app; they expect a tool that actually gets out of their way. If a user has to hunt for their credit card or wonder where their delivery is, they’re already annoyed