What is white hat outreach and why do AEO agencies talk about it?

https://wiki-dale.win/index.php/How_Do_I_Fix_My_Brand_Entity_So_AI_Stops_Mixing_Us_Up_With_Someone_Else%3F

In 2024, nearly 70 percent of SERP features are influenced by generative AI models that prioritize entity-based authority over simple backlink profiles