When apps use streaks and rewards, they give you clear reasons to return every...

https://victor-wiki.win/index.php/The_Competitive_Trap:_When_App_Features_Drive_Users_Away

When apps use streaks and rewards, they give you clear reasons to return every day. It turns reading the news or browsing a feed into a small personal win. Personalization makes sure the content actually matters to you instead of feeling like clutter