When people search your brand, they see a snapshot of your company’s integrity....

https://mega-wiki.win/index.php/Reputation_Triage:_How_to_Prioritize_Negative_Search_Results

When people search your brand, they see a snapshot of your company’s integrity. If a dismissed lawsuit still sits at the top of your results, you are losing trust fast. We know that 374 clicks per 1,000 US searches go to the first few results