Work with your Google Ads agency to set shared goals and agree on what makes a...

https://eduardosultimateword.urbanvellum.com/posts/what-conversions-should-i-track-for-ecommerce-google-ads

Work with your Google Ads agency to set shared goals and agree on what makes a good lead. Check tracking before spend rises. Review lead quality often, and run structured tests one change at a time so you can see what helps and where to cut back.